Gaumont, Grimsby advertising card; Joan Collins starring in ‘Turn the Key Softly’ 1953.

An original advertising card.

The Savoy Picture House in Victoria Street, Grimsby opened in 1920. It was re-named Gaumont in 1950, re-named Odeon in 1962 and re-named Focus in 1975. The former cinema is now a MacDonald’s restaurant.

The former Savoy Picture House became a Grade II Listed Building in 1999.

‘Turn the Key Softly’ is a 1953 British drama film directed by Jack Lee and starring Yvonne Mitchell, Joan Collins, Kathleen Harrison, and Terence Morgan.