A family day out at the seaside at Cleethorpes c1940s.

An original photograph by Hardy Photographers, Cleethorpes. The location is outside Cleethorpes Station. Note the sign showing the direction to The First Class Refreshment Rooms. The famous station clock is in the background.

The photographer, John William Hardy, was born in Sheffield on 10th February 1876. He was the son of a newsagent. John married Minna in Sheffield in 1905. He was a photographer by then. By 1911, he was working as a photographer in Cleethorpes. After living in Signhills Avenue in the early 1920s, the family moved to 52 St Peter’s Avenue (where the Co-op in now) between 1925 and 1926. J. W. Hardy had a studio on the seafront. He also took outdoor, souvenir photos of holidaymakers walking along the promenade sitting in deckchairs and paddling in the sea.

John William Hardy worked as a busy photographer through many decades. He still had the studio at his home at 52 St Peter’s Avenue when he died on 29th or 30th July 1954. His son, John Keith Hardy, was also working there as a photographer.