Trams on Kingsway / High Cliff Road and shops in Brighton Street, Cleethorpes c1910.

A detail from an original, unposted, real photographic postcard by un unknown photographer/publisher.

The shops were where Willy’s Wine Bar (Pub & Brewery) stands today. The businesses include: Draper Stationery, a fish shop, a fruit merchant and a post office (selling picture post cards). It appears that the fruits merchant’s shop was established in 1873.